Cake on this market, according to one report, China's fashion market scale is expected to increase over the next decade twice times, reaching more than $ 1.3 trillion (about us $ 201.3 billion). This new added value, most likely does not exist in the Earth "bombing" cities, but rather two or three or even more of the underlying region of China. Editors can see, currently in Chinese Western inland regions, ugg sandals uk has run its, and first reached the local brand of close hand-to-hand fight.
Foreign sports brand eat into the market two or three lines. After years of deep first-tier cities, foreign enterprises launched as a two or three-tier cities in China targets customer-tailored products, speed up the pace in the promotion of small and medium cities. Small and medium-sized cities have traditionally been local brand is an important market. ugg classic short often when new stores and discount shops side by side and open manner, on the one hand to promote new products, display their strength; on the other hand, lower prices, clean up inventory and smash with a price advantage of local products directly, without leaving any room for manoeuvre.
Local brand funeral, a comprehensive defeat. Manpower, raw materials, rental, advertising and promotion costs continue to increase, and cheap ugg sandals and trends in China in the first half of the year net profits fell and 50%, respectively. Ugg, extra step and other local brands such as Ugg shares also fell 30%~50%. In the year, companies have suffered inventory backlog problems, although at a lower discount promotions, but because of its quality and design "inferior", Bo consumers.
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